Can you change the leopard without changing its spots?

In this short interactive case study/masterclass session, participants will be given a brief and raw materials to resolve a challenge: help a niche professional services firm change its brand positioning and messaging without affecting the brand expression and corporate identity.

Get up to the challenge by creating the core idea and messaging. Then interact with fellow participants to express your idea and how to bring it to life. Participants from an in-house or client background will find this class especially useful in its explanations in how to expand their corporate identity and develop new programs and solutions to their brand.

SAS/Publicis Consultants-UK Client Partner Kevin Keohane will host and facilitate a select group of not more than 12 people through the exercise, and then reveal the solution that his team developed. This is a highly hands-on, interactive session and it should be a lot of fun. If you are interested in brand, employer brand, corporate identity and employee engagement then this is a session you won't want to miss.

Places are strictly limited, so book now!

** Please note that as a not-for-profit organisation run by volunteers, IABC UK is not able to make refunds, but can offer a credit on a future session if you cancel your place more than 7 days before the event.**